We offer a proven five stage process that aims to maximise your personal brand exposure, using all the latest technology to your advantage. Whilst we recommend that you follow the five stage process to guarantee the best results, services can be tailored to suit individual needs.
1. Online Brand Assessment & Analysis
Before we can build a personal brand and implement the strategy that goes along with it, we will look at your current online situation. This will involve mapping out your online presence and identifying where the gaps are and what areas can be improved on. We can then create an action plan that will deliver maximum impact for your brand.
2. Creating Your Personal Brand Identity
We will review your all the elements that embody your personal brand, such as your business purpose, value proposition, top attributes, strengths, audience and peers. From this we will identify what makes you unique and agree how to best position your brand. We can then create a personal brand statement, a bio in three versions (micro,short, long) and an elevator pitch which will all be used consistently across your online communications.
3. Optimising Your Social Media Presence
We will create professional and optimized profiles that correspond to your unique promise of value. Your personal brand must stay consistent across all services and to give the reader a positive first impression. Your profiles will become SEO friendly (Search Engine Optimised) making it easier for prospects, customers, business partners & investors to find and connect with you.
4. Building Your Personal Website and/or Blog
A personal website is your prime internet property, where all social media and other outposts will point to – it will effectively act as the online hub for your personal brand. By having your own website you increase your chances of appearing at the top of the search engine results. The content on the site will be managed by you, thus ensuring that your personal brand gets the exposure you want when you are found online - you are in full control of your publicity.
5. Promotion & Monitoring
We are able to help you further promote your personal brand by using a number of online strategies designed to get you more targeted exposure in your chosen field. All activities are followed up by monitoring the progress.
Get in touch
To request a detailed brochure describing our personal branding process and the individual components, please get in touch now.
Send an email or call on 0781 681 3283.
"Jorgen is an expert in the area of Personal Branding. He has been of tremendous help to me with the development of my own social media strategy. He has helped me build a strong profile and understand the most effective ways for me to use LinkedIn, Facebook, Google Profile and Twitter to meet my goals. Jorgen is a genuine expert in his field, he responds very quickly and is a great guy to work with."
- Mike Stevenson, Marketing Consultant
