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Social media sites are often advertised as a place where you can socialize with friends, family and acquaintances. Nobody ever thought they’d find purpose in background checks! But then more and more recruiters and employers are using these sites as a valuable tool when screening potential employees.
 
So if you’re currently looking for a job, seeking a promotion or jumping into a different career, then you may want to be wary of what your online profiles contain.

Some of the things you post may seem harmless or even funny to you but without context, it can project a different image of you to a very calculating recruiter.
 
You may not be aware of it, but here are a few things that your online persona can say about you:
 

Social butterfly or online lurker?

If you only have two friends on your Facebook account (i.e. your parents) then you may not be considered a good candidate in sales or marketing as this involves a lot of human interaction On the other hand, if you have a lot of followers or friends, you can be perceived as sociable. However, pictures of yourself hanging out with a biker gang or on unruly drunken night outs with your buddies may show that while you’re fun to be with, you may not exactly be the serious type.
 

Straight laced or rock star?

Everyone has a personal brand. Do you know what yours conveys to potential employers? When your name is Googled, what comes up? If you haven’t given much thought to your personal brand, here are a few ways to start building it:  

It's time for another Personal Branding meetup i London town, this one is on Tuesday the 30th of August at Ablestoke Consulting, near Farringdon.